Category Archives: Blog

Stay tuned to our blog for latest news on events within the weight loss and nutrition industry. We provide handy tips, tricks, movement exercises and occasionally run bootcamp events throughout the year.

How Christina lost 30lbs & 3 dress sizes without going to the gym

Christina had been struggling with her weight for most of her adult life – losing and gaining the ...

11
Nov

Featured in Women’s Health: 4 Exercises to age-proof your body

I’m excited to share that I’ve been featured in the June 2025 edition of Women’s ...

21
Jun

A woman standing in a field of yellow flowers with her hands above her head

Is your posture holding you back? Here’s what you need to know!

Every year, around 34.8% of Brits experience back pain, according to the stats and it’s ...

13
Jun

A woman lifting a pink BOSU balance trainer outdoors

Supercharging your core with Bosu Ball exercises: My take on the latest Marie Claire feature

I was recently featured in a brilliant Marie Claire article about the power of Bosu ...

03
Jun

A runner tying a shoelace with one foot on a park bench

How Fast Should You Be Able to Run a Mile?

There is no single mile time that every healthy adult should achieve. Your current fitness, ...

14
May

Two cyclists wearing helmets and sunglasses at the Surrey Hills Classic

Surrey Hills Classic: Another milestone on Harry’s Ironman journey

Back in 2024, Harry Brown set out on a transformation with me — from dad ...

11
May

I’ve been featured in Metro UK! How long should you hold a plank for?

I’m excited to share that I’ve been featured in Metro UK in their recent article ...

02
May

Featured in The London Standard: The best breathing trainers for performance

I’m excited to share that I’ve been featured in The London Standard’s latest article on the ...

22
Mar

Mao smiling indoors beside a framed picture

Mao’s story: 22 pounds lost and a different relationship with food

Mao’s story, in Mao’s own words. After years of trying different diets, Mao wanted an ...

27
Oct

Harry standing outdoors beside a flowering tree

From ‘Dad Bod’ to IRONMAN contender: Harry’s journey to a healthier life

Harry’s journey is a powerful testament to the profound impact fitness and proper nutrition can ...

12
Oct

Coaching built around you

If you’d like support with your own training, I offer private personal training at home across Berkshire, Oxfordshire and Buckinghamshire.

Discuss your goals

I’ll respond personally within one working day. There’s no pressure or obligation to proceed.

Latest Posts

08
Nov
One Thing at a Time: Simple Diet Changes No Comments on One Thing at a Time: Simple Diet Changes
29
Oct
Stylist Feature: Never shortcut your sleep Comments Off on Stylist Feature: Never shortcut your sleep
09
Oct
Climbing Ben Nevis as a Family: Three Generations and a 70th Birthday Comments Off on Climbing Ben Nevis as a Family: Three Generations and a 70th Birthday
27
Sep
One of Ten: My National Fitness Awards 2026 Shortlist Comments Off on One of Ten: My National Fitness Awards 2026 Shortlist
10
Sep
Getting back into exercise? Start with something you actually enjoy Comments Off on Getting back into exercise? Start with something you actually enjoy

Google Reviews

5.0

Based on 116 reviews

Emma Hargreaves

18:28 13 Oct 26

Joe has been invaluable in guiding me back to fitness after a knee injury. His deep industry knowledge, professionalism and care in the strength building sessions have driven results plus got me back to enjoying exercising. The programme has had such a positive impact for me both physically and mentally. Not only do I really look forward to the sessions, whether in person or online, but I have learnt so much from him and have something sustainable to take with me always. He is genuinely the best I have worked with and I can’t thank him enough.read more

09:11 28 Sep 26

After years of specialists, Joseph is the person who finally helped me make real progress.I had been struggling with serious back problems for years, including a slipped disc and a long history of related injuries. At different times, the pain affected my back, hip and groin and travelled down my leg. It became a big part of my life and affected not only what I could physically do, but also my confidence in my own body.Over the years, I saw countless doctors, consultants and physiotherapists across both the UK and India, including some very highly regarded specialists. I tried many different treatments and approaches, and at one point surgery was even recommended. Some things helped for a while, but I never felt I was making lasting progress or getting back to the life I wanted.I started working with Joseph around a year and a half ago, and from the beginning his approach felt different.Joseph genuinely takes the time to understand what is going on rather than treating you like another back-pain case. His attention to detail is exceptional. He watches how my body responds, adapts things when necessary and notices small details that I would never have thought were important. He also checks in and follows up, so I have always felt that we were working through this together rather than being handed a programme and left to figure it out myself.Something else I really appreciate about Joseph is his honesty. After years of trying different treatments, I didn’t need another person making big promises. He has always been realistic and straightforward with me, while still giving me the confidence to keep progressing. We focused on rebuilding my strength, movement and trust in my body step by step.For me, the results speak for themselves. I have gone from living with chronic pain and constantly thinking about what I could or couldn’t safely do, to being pain-free, training properly and, incredibly, rock climbing regularly again. There was a time when I genuinely couldn’t imagine being able to do something like that.Getting that freedom back has meant a lot to me.I’m still working with Joseph because this is no longer just about fixing my back. I want to keep getting stronger, stay active and protect my quality of life for the long term.After everything I tried over the years, I can genuinely say that the progress I’ve made with Joseph has been different. I’m extremely grateful for the time, care and effort he has put into helping me get here, and I wouldn’t hesitate to recommend him to anyone dealing with a long-standing problem, especially if you feel like you’ve already tried everything.read more

Tom Thackeray

09:21 18 Sep 26

I’ve been working with Joe since April and have been genuinely astonished by the results. I’ve lost 14kg, taken more than 2 inches off my waist, reduced my body fat from 26% to 21%, become enormously stronger and I’m back running 5Ks injury-free.What makes Joe different, though, is how he achieves it. He listens and builds everything around your real life — work, family, holidays, entertaining and those weeks when life simply gets in the way. The aim is a better life, not a perfect one, and that makes the changes feel genuinely sustainable.Joe keeps things simple. My nutrition is healthy, low-maintenance and requires very little thought, while he also helped me build a small home gym and designed my training around when and where I can realistically exercise.He’s calm, knowledgeable, approachable and very good at explaining the basics. He’s supportive when you need it, direct when you need a course correction, and always available for a message, voice note or call.Whether you’re completely new to training or already a serious athlete, I couldn’t recommend Joe more highly — particularly if you’re trying to make fitness work alongside a busy career and family life.read more

emma halcox

15:43 04 Sep 26

I love training with Joseph. He’s so knowledgeable and also a good listener. I’ve gained strength and confidence through our sessions. This has benefited my endurance, body condition and running performance.read more

Maria Rita Certoma

14:23 26 Mar 26

Working with Joseph has been a deeply transformative experience.Like many people, I initially sought the support of a health coach believing I had a clear and well-defined goal. However, through Joseph’s guidance, I came to realise that my understanding of “health” was incomplete, and that what I truly needed went far beyond my original expectations.For much of my life, I considered myself highly disciplined, yet this discipline was tied to persistent struggles with calorie restriction and over-exercising. I was convinced that maintaining a very low body fat percentage and adhering to strict dietary control were the ultimate measures of success.Joseph helped me fundamentally reframe this mindset.Through his approach, I have learned that genuine health is rooted in balance, sustainability, and self-respect.One of Joseph’s greatest strengths is his ability to listen—consistently, patiently, and without judgment. He created a space where I felt comfortable sharing my doubts, concerns, and daily challenges, even when they were repetitive or difficult to articulate. This level of understanding allowed me to build trust and engage fully in the process.Beyond technical guidance, Joseph challenged me to grow. He taught me how to care for my body in a more balanced way, integrating both training and recovery, and shifting my focus away from rigid control toward long-term wellbeing. What is particularly remarkable is that he succeeded in reshaping my mindset in a way that neither medical advice nor close personal support had been able to achieve before.In just two months, I have already experienced consistent and meaningful progress. Each week brings new achievements, and I feel both physically stronger and mentally more confident. Although my weight has increased slightly, my overall sense of wellbeing has improved significantly—something that has completely changed my perspective on what it means to be healthy.Joseph’s approach is truly distinctive. He goes beyond conventional coaching by addressing not only nutrition and exercise, but also the broader emotional and psychological aspects of personal change. His work extends into everyday life, helping clients navigate challenges in a realistic and sustainable way. Additionally, his book serves as a valuable companion, offering thoughtful insights and reflections that further support the journey.Embarking on a programme like this can feel intimidating, but Joseph has a rare ability to make the process both accessible and empowering. He fosters a sense of trust, encouraging you to reconnect with your body and mind in a positive and lasting way.I would strongly recommend Joseph to anyone seeking not just physical results, but a genuine transformation in how they understand and care for themselves.His guidance has had a lasting impact on my life, and I believe it can do the same for others who are ready to embrace meaningful change.read more