Weight loss led to powerful mindset transformation for Rebecca

Rebecca Crayford see's incredible results with Coach Joseph Webb
Rebecca Crayford at Go Ape

Where do you rank in your own list of priorities?

Like so many women, Rebecca Crayford had let herself slip way down the list.

In 2022, she decided to bite the bullet and reach out for health and fitness coaching.

What she didn’t expect was a significant knock-on effect on her mindset, confidence, and even her career.

Rebecca is a busy woman – wife, mum, and owner of a lifestyle management and personal concierge business.

The fact that she initially contacted me on behalf of a client shows she thinks of others before herself.

Whilst researching health and fitness coaches for her client, Rebecca realised it was something she needed for herself.

“My whole life is spent organising and looking after other people,” she said. “It was time I did that for myself. I wanted to lose a bit of weight so my clothes fit better. Little did I know what I would really achieve working with Joe!”

Biting the bullet

Rebecca signed up to my online coaching service, which suited her schedule.

We introduced short, enjoyable workouts and started addressing her nutrition habits. The weight started to fall off. But something else was happening…

“The more I talked to Joe, the more I realised he really “gets it”,” she said.

“He is great at the mindset side of coaching, and we started doing more work around my limiting beliefs, goals, and what I really want out of life.”

Like so many people, Rebecca had a decent knowledge about healthy eating (she has a degree in Human Biology) but had slipped into unhelpful habits like snacking, picking, and emotional eating.

A plan based on her values

My online coaching gave her detailed, personal support and education around food choices, eating habits, and how to lose weight without strict dieting.

“With Joe’s help, I realised that one of my core values is looking after myself,” said Rebecca.

“Snacking and emotional eating isn’t part of that. He helped me be aware of how eating isn’t just about food, it’s also about habits and mindset. I no longer eat things just because they are there, and I plan ahead which makes it easier to succeed.”

Rebecca enjoyed the accountability and support of online coaching, which was all done via my app. She followed my online at-home workouts which were easy to fit around her busy days.

12 weeks in

Whilst the nutrition and fitness side of our coaching made a huge impact on Rebecca’s life – she lost 8% body fat, 4 inches off her waist, and 3 inches off her hips and back – it was the mindset work that made the biggest difference.

“Yes, it’s amazing that I’ve lost the weight,” she said.

“But the mindset work was the biggest transformation in how I feel and how I approach life. Working with Joe made me believe I’m worth spending time on.”

Rebecca finds the perfect balance in life

Balancing the wheel

One of the first things we did was the Wheel of Life exercise, which helped Rebecca see that her life was out of balance.

“It’s amazing how taking control of one area – like fitness and eating habits – can have an impact on other areas of your wheel of life,” said Rebecca.

“By practicing a few small habits, I felt empowered to change other things I was unhappy about.”

By working through Rebecca’s beliefs, values, and the stories she was telling herself, we were able to identify where she was no longer living in line with her values.

As a result, Rebecca has actioned some big changes in her business which have her feeling fired up for the first time in years.

“I initially went to Joe to lose a stone,” said Rebecca, “but it’s been so much more than that. Coaching gave me the space to think about myself, and I realised I don’t have to wait to do what makes me happy. Life can start changing right now.”

Rebecca did 12 weeks of health and fitness coaching with me (and lost more than her one stone goal). We’re still working together on mindset and life coaching, and Rebecca is excited about the future.

“Coaching with Joe is a complete change in mindset,” she said.

“I feel more positive, I have more self-belief and confidence. I no longer hide behind being busy. Joe helped me to think about what makes me tick for the first time so I can create a business I’m passionate about.”

If you are looking for help changing things in your life, reach out today for a private consultation.

Coach Joseph Webb.

‘The number one rated Personal Trainer In Henley and Oxfordshire’

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